With a mission to create effective, harmonious products, IYSO is a South Korean sneaker brand which believes in looking and creating products through a unique perspective. Having maintained an independent approach to product research and development since its beginning, Jamie Lee, the Creative Director of IYSO, aims to reflect distinctive characteristics of nature and culture through the shape, material and details of their sneakers. Whether it’s their ‘Halo’ or ‘Mercury’ sneakers, IYSO finds creativity from originality, with designs that focus on the past, the present and the future.